Head of Marketing | AI-driven Digital Marketing Lead
I Build AI-Powered Marketing Engines That Run 24/7
I architect AI-powered marketing infrastructure - server-side tracking, automated content pipelines, multi-platform bidding agents, and real-time reporting dashboards. 10 years across Meta, TikTok, LinkedIn, and Google.
About Me
AI-powered Full-stack Digital Marketing Lead
I bridge performance marketing with AI automation. My work spans from implementing server-side conversion tracking infrastructure to building multi-agent AI systems that generate content, analyze campaign data, and optimize bids across platforms.
Currently Head of Marketing at Novaticom Global, I lead AI-driven initiatives and build marketing teams. Previously delivered 1819.7% ROAS for a healthcare client at LifeCare Diagnosis Center - MYR 330,289 in sales from MYR 18,150 monthly spend - across Meta, TikTok, LinkedIn, and Google Ads.
My edge: I write code, build AI agents, and architect martech stacks. I treat marketing as a systems problem - every process can be automated, every data point can drive a decision, every campaign can run smarter.
Capabilities
Core Capabilities
Real-time Leads Or Form Submission Synchronization
Web Content Crawling & Scraping
Data Extraction & Transformation (ETL & ELT Methods)
Web Traffic Analysis & Database Ingestions
Wordpress/Web Sitemaps Page & Post Extractions
Ad Angles, Ad Hooks & Meta/TikTok Ads Ad Copies Generation
Ad Angles, Ad Hooks & Meta/Tiktok Ads Visual Generation
Meta/TikTok Ads Full Ad Campaign Setup
Ad Angles, Ad Hooks & Google Ads Search RSA Generation
Google Ads Search & PMax Ad Campaign Full Setup
AI Automation Use Studies
AI Automation Use Cases In Production Mode
End-to-end AI agents and automation workflows built with N8N, custom LLM integrations, and modern tech stacks. Every system designed for production - not proof-of-concept.
Social Media AI Content Generator
Problem: Manual FB content planning across multiple client accounts - inconsistent posting, labor-intensive research.
Solution: AI agent scrapes historical FB posts, analyzes top-performing content patterns, and generates a full month of platform-optimized social posts.
Impact: Reduced content planning from 8+ hours/week per client to 30 minutes of review.
VSL AI Generator
Problem: Crafting multiple VSL angles for ad creative testing is time-intensive.
Solution: AI system generates multiple video script angles and VSL variations from a single brief.
Impact: Reduced VSL production time from days to hours.
Automated Social Media Scheduler
Problem: Manual post scheduling requires UI interaction - no automation bridge between generation and publishing.
Solution: Headless social media scheduler bypasses UI dependencies. AI content auto-queued, formatted, and published.
Impact: Zero manual intervention required after content generation.
Multi AI Agent Ad Copies Generator
Problem: Creating platform-specific ad copy at scale across Meta, Google, LinkedIn, and TikTok.
Solution: Orchestrates multiple specialized AI agents - each handling a platform's unique copy requirements.
Impact: Scaled ad copy production across 4 platforms simultaneously.
AI Agent Google Slide Report Generator
Problem: Monthly campaign reporting is manual - extracting data, building slides consumes days.
Solution: AI agent extracts campaign data from Google Sheets and auto-generates formatted Google Slide decks.
Impact: Reduced reporting time by 90%.
PDF Text Extraction for RAG
Problem: Unstructured PDF documents contain valuable data locked in non-machine-readable formats.
Solution: Uses Mistral AI OCR to extract text and feed into a RAG pipeline for LLM-based knowledge retrieval.
Impact: Enabled AI agents to answer questions from document sources.
AI Landing Page Content Generator For Strapi CMS
Problem: Creating landing page content from structured data requires manual copywriting.
Solution: Reads structured data from Sheets, generates optimized content through AI, syncs to CMS.
Impact: Structured data -> AI content -> live page pipeline automated.
AI Product Image Generator
Problem: Producing product showcase images requires designers or expensive photoshoots.
Solution: AI agent analyzes product images and generates optimized visuals via Google Gemini.
Impact: Eliminated dependency on photoshoots for ad creative.
WhatsApp AI Agent Chatbot
Problem: Customer inquiries after-hours - FAQ chatbots lack conversational intelligence.
Solution: Production-ready WhatsApp AI agent with dynamic workflows and vector store semantic search.
Impact: 24/7 customer support with human-like conversation.
Full-Stack AI SEO Blog Generator
Problem: Producing >5,000 word SEO content with research and clustering takes days per article.
Solution: End-to-end AI blogging: keyword research -> topic clustering -> metadata -> full article generation.
Impact: Days reduced to minutes per article.
Google Ads Keyword Research + Ads Campaign Action Plan
Problem: Manual keyword research across accounts is slow - proper grouping takes hours.
Solution: Multi-agent system connects to Google Ads API for campaign analysis and LLM-powered keyword segmentation.
Impact: Hours of analysis reduced to minutes.
Landing Page Sections Generator
Problem: JSON data -> production HTML requires handoff between strategy, copy, and dev teams.
Solution: Multi-agent system generates structured content and production-ready HTML.
Impact: Bridged the gap between content strategy and development.
Chiropractic Location Pages Refactoring
Problem: Existing landing pages were not converting visitors to patients - poor UX and slow load times.
Solution: Redesigned and optimized landing pages with improved UX, faster load times, and conversion-focused layouts.
Impact: Improved conversion rates through optimized landing page design and performance.
Aesthetic Service WordPress Site Development
Problem: Aesthetic clinic needed a professional online presence to showcase services and attract new clients.
Solution: Custom WordPress site with service galleries, booking integration, and brand-aligned visual design.
Impact: Comprehensive web presence for aesthetic service business - online booking + service showcase.
AI Web Development Projects
AI Coding & Web Development Use Cases
Production web projects and optimization work built with AI-assisted development workflows, CMS tooling, and conversion-focused implementation.
Chiropractic Location Pages Refactoring
Problem: Existing landing pages were not converting visitors to patients - poor UX and slow load times.
Solution: Redesigned and optimized landing pages with improved UX, faster load times, and conversion-focused layouts.
Impact: Improved conversion rates through optimized landing page design and performance.
Aesthetic Service WordPress Site Development
Problem: Aesthetic clinic needed a professional online presence to showcase services and attract new clients.
Solution: Custom WordPress site with service galleries, booking integration, and brand-aligned visual design.
Impact: Comprehensive web presence for aesthetic service business - online booking + service showcase.
AI Performance Marketing Use Cases
Agentic Paid Media Operations
AI-assisted Google Ads workflows for reporting, optimization, search term cleanup, and competitor analysis.
AI Agentic SEM Google Ads Weekly Report Generation
Problem: Manual weekly Google Ads reporting is slow, repetitive, and prone to spreadsheet errors.
Solution: AI agents pull Google Ads data, calculate performance deltas, and generate structured weekly reporting outputs.
Impact: Turns campaign reporting from manual data assembly into a repeatable AI-assisted reporting workflow.
AI Agentic SEM GAds Weekly Campaign Optimization
Problem: Weekly optimization across keywords, bids, and search terms creates operational drag at scale.
Solution: AI agents review Google Ads performance signals and produce optimization actions with human-review guardrails.
Impact: Reduces repetitive campaign maintenance while keeping optimization decisions structured and auditable.
AI Agentic SEM GAds Monthly Search Terms Clean Up
Problem: Monthly search term cleanup requires reviewing high-volume queries and can miss wasted-spend patterns.
Solution: AI agents classify search intent, flag irrelevant queries, and prepare negative keyword recommendations.
Impact: Improves signal quality by reducing junk traffic and making search term cleanup faster to approve.
AI Agentic SEM GAds Ad Competitor Analysis
Problem: Competitor ad monitoring is manual, fragmented, and hard to connect back to campaign decisions.
Solution: AI agents gather competitor ad signals, summarize positioning patterns, and convert findings into campaign recommendations.
Impact: Creates a repeatable competitive intelligence loop for Google Ads strategy and creative testing.
AI SEO Use Cases
Agentic SEO Operations
SEO automation systems for bulk audits, action planning, internal link remediation, and weekly on-page optimization.
AI Agentic SEO Batch Blog Posts Audit Report Generation
Problem: Auditing large blog libraries manually creates data overload and delays technical/content fixes.
Solution: AI agents combine search, crawl, and on-page signals into prioritized blog audit reports.
Impact: Reduces bulk SEO audit work from manual review into structured, execution-ready reporting.
AI Agentic SEO Batch Action Plan Generation
Problem: SEO audits often identify issues without converting them into prioritized execution plans.
Solution: AI agents translate technical, content, and search data into ranked action plans with clear next steps.
Impact: Turns SEO diagnosis into a repeatable planning workflow for weekly or monthly execution.
AI Agentic SEO Internal Broken Links Fix
Problem: Broken internal links create crawl waste, user friction, and manual remediation overhead.
Solution: AI agents detect broken link patterns, map replacements, and prepare validated fixes for implementation.
Impact: Restores internal link integrity while reducing technical SEO maintenance time.
AI Agentic Onpage SEO Weekly Optimization
Problem: Weekly on-page SEO checks are repetitive and easy to miss across content-heavy sites.
Solution: AI agents review priority pages, detect optimization gaps, and produce execution-ready fixes.
Impact: Turns weekly SEO maintenance into a repeatable AI-assisted optimization workflow.
AI Agentic SEO-optimized Page Content + HTML & Wordpress page Generation
Problem: Before the implementation of the AI Agentic SEO system, the organization faced several critical challenges in maintaining and scaling their digital presence: operational inefficiency in page production, disconnect between SEO intelligence and content execution, technical friction and asset management, low conversion intent alignment, and scaling technical SEO at depth.
Solution: To address these challenges, we developed and implemented an Agentic SEO Ecosystem that integrates DataForSEO, Google Search Console, and Google Analytics MCP servers into an AI agent workflow. The system generates semantic HTML structures, pushes them into WordPress, aligns symptom-to-service intent, syncs media assets, and injects medical-specific schema markup.
Impact: The implementation transformed a fragmented manual content process into a high-velocity SEO Factory, reducing page production from several hours to under 10 minutes, maintaining 100% technical compliance, improving patient intent alignment, and enabling scalable clinical landing page production.
How I Work
From Discovery to Production
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Discovery
I start by understanding your business processes, marketing stack, pain points, and growth objectives. This maps the automation opportunity.
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Architecture Design
I design the system architecture - data flows, API integrations, trigger logic, and fallback paths. Every connection is documented.
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AI Logic & Prompt Engineering
I select and configure the right AI models, craft production-tested prompts with structured outputs, and design agent orchestration flows.
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Development & Integration
I build the automation in N8N (or custom code), wire up APIs, implement error handling, and set up monitoring.
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Testing & Validation
I run the system against real data, test edge cases and failure scenarios, and validate output quality against benchmarks.
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Deployment & Documentation
I deploy to production, configure webhooks, set up alerting, and deliver documentation your team can use.
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Monitoring & Optimization
I monitor performance, refine AI prompts based on real-world outputs, and ship iterative improvements.
Career
Career & Working Experiences
Progressive leadership and various industries across agencies, tech companies, and freelance with expanding the coverage such as Malaysia, Singapore, Hong Kong and the Philippines.
Novaticom Global Ltd.
Jan 2026 - PresentHead of Marketing
- • Leading AI-driven marketing initiatives, building and supervising the internal marketing team.
- • Managing performance-based advertising and growth projects with structured reporting to executive leadership.
- • Establishing SOPs, team workflows, and project prioritization frameworks for AI-augmented marketing operations.
Zimi Tech Inc.
Aug 2022 - Dec 2025Associate Digital Marketing Manager
- • Executed AI-assisted media planning and competitive audits across e-commerce, finance, real estate, and healthcare verticals.
- • Built websites, optimized landing pages, and produced banners using AI tools and CMS platforms.
- • Implemented automated QA workflows across social media, SEO, and PPC channels.
- • Delivered monthly AI-augmented performance dashboards with predictive next-step proposals.
Hashtaqs Plt. Ltd. - Singapore
Oct 2021 - Jul 2022Performance Marketing Specialist
- • Developed omni-channel marketing strategies integrating SEM/SEO, LinkedIn lead generation, and social media advertising.
- • Managed data-driven marketing campaigns for Training & Development, Branding Consultancy, and HASH Innovation Asia Summit.
- • Drove delegate registrations and membership growth through audience segmentation and personalized campaign sequencing.
OHSEM Digital Marketing Solutions
Oct 2019 - Sep 2021Growth / Digital Marketer (Freelancer)
- • Managed end-to-end digital marketing ecosystems for multiple clients encompassing social media, web design, ads management, and e-commerce.
- • Developed and executed lead generation strategies across paid and organic channels.
RoadTag Technology Sdn Bhd
Jun 2017 - Sep 2019Digital Marketing Specialist
- • Built and executed data-driven digital marketing strategies for TruckTrader Malaysia.
- • Managed cross-platform social media with content curation, graphic design, and copywriting.
- • Executed high-performing Google Ads and Facebook & Instagram Ads campaigns.
- • Delivered monthly data-informed performance reports with actionable optimization recommendations.
Proven Results
Key Achievements
Peak ROAS
Healthcare Services campaign driven by disciplined media buying and tracking hygiene.
Monthly Ad Spend Managed
Cross-platform optimization across Meta, TikTok, LinkedIn, and Google Ads.
AI + Automation & Orchestration Systems
End-to-end automation across content, data, conversational AI, and agent infrastructure.
Tracking Accuracy
Cookie-based GTM refactor kept conversion reporting consistent across platforms.
Lead Loss
Lead synchronization and AI qualification reduced manual drop-off.
Webinar Leads
Demand Gen and PMax workflows helped scale qualified lead volume.
Case Studies
Performance-based Marketing Case Studies
Selected performance marketing case studies from Google Ads, Meta Ads, and cross-channel paid media campaigns.
Healthcare Shoes Ecommerce Store - SEM Campaign Case Study
Google Ads SEM CampaignGoogle Ads SEM 1-Month Optimization Results: Average CPC SGD 0.76, 597 clicks, SGD 526.95 cost, 3 purchases, SGD 225.00 sales contributed, SGD 175.65 cost per final conversion.
Logistic Services - SEM Campaign Case Study
Google Ads SEM CampaignGoogle Ads SEM 1-Month Optimization Results: 5,474 impressions, 610 clicks, SGD 762.87 cost, 15 form submissions, SGD 51.06 cost per final conversion.
Household Paint Ecommerce Store - SEM Campaign Case Study
Google Ads SEM CampaignGoogle Ads SEM 1-Month Optimization Results: Average CPC SGD 0.99, 1,419 clicks, SGD 1,196.90 cost, 7 add-payment-info events, 6 purchases, SGD 829.50 revenue.
Household Hacking Services - SEM Campaign Case Study
Google Ads SEM CampaignGoogle Ads SEM 1-Month Optimization Results: 5,784 impressions, 431 clicks, SGD 2,274.07 cost, 18 WhatsApp redirections, 7 quotation submissions.
Government Tech Community Application - Meta Ads Campaign Case Study
Meta Ads CampaignMeta Ads Media Buy 5-Months Optimization Results: SG$ 16,442.00 cost, 15,282 clicks, 138 lead submissions, SG$ 1.08 cost per link click.
Education/Institution/Academy - SEM + Media Buy Campaign Case Study
Google Ads + Meta AdsGoogle Ads + FB Ads 1-Month Optimization Results: 1,489 landing page views, SG$ 1,901.49 cost, 11 Google submissions, 24 Facebook submissions, 4 lead-form submissions.
Education/Institution/Academy - Meta Ads Campaign Case Study 1
Meta Ads CampaignMeta Ads Media Buy 1-Month Optimization Results: 2,502 landing page views, SGD 537.32 cost, 17 Facebook/social submissions, SGD 31.60 cost per lead.
Education/Institution/Academy - Meta Ads Campaign Case Study 2
Meta Ads CampaignMeta Ads Media Buy 1-Month Optimization Results: 24,527 impressions, 467 clicks, SGD 871.02 cost, 38 submissions, SG$ 22.92 cost per lead.
Education/Institution/Academy - Meta Ads Media Buy Campaign Case Study 3
Meta Ads CampaignMeta Ads Media Buy 2-Months Optimization Results: HKD 25,141.28 cost, 124 submissions, 56 enrollments, 400% ROAS.
Medical/Hospital Service Industry - Meta Ads Buy Campaign Case Study 1
Meta Ads CampaignMeta Ads Media Buy 1.5-Months Optimization Results: RM80/day, RM2,361.71 spend, 198 leads, RM11.93 CPL, 63 appointments, 31.81% appointment rate.
Medical/Hospital Service Industry - Meta Ads Campaign Case Study 2
Meta Ads CampaignMeta Ads Media Buy 1-Months Optimization Results: Total Ads Campaign Running: 35, Total Ad Spend: RM18,150.57, Total Sales Generated: RM330,289.46, Return On Ad Spend (ROAS): 1,819.7%.
Finance Product Industry - PPC Google Ads Campaign Case Study
Google Ads CampaignGoogle Ads Demand Gen 1-Month Optimization Results: Total Ads Campaign Running: 12, Total Ad Spend: €26,033.11, Total Sales Generated: €292,518.61, Return On Ad Spend (ROAS): 1,123.64.